ORTO LTD EXPORT
ORTO LTD EXPORT
The Estonian Pure Nature (Puhas Loodus) series offers gentle care through natural extracts and active eco-friendly ingredients. In the series is represented face, hair, body, hand and foot care products, with continuous development being done in our product development center. Orto offers to its customers the best and hopefully everyone will find from our selection the right product. Find out more about the products in the product catalogue!
Orto is a modern manufacturing company that produces cosmetics and household chemicals. Orto considers its 80 year long experience as an irreplaceable value. As a result of new technology, product development and enhanced marketing communications Orto is among the leaders in the cosmetics market in the category of facial care products, rising through its quality cosmetics line to be one of the top three on the market.
The values of Orto are the product development center operated by leading specialists with long-term experience, a good brand ideology and a balanced product portfolio.
In 1932, the Orto company was founded in Estonia, in which a perfumery department was opened in 1936 to manufacture face creams, toilet soaps, eau de cologne, perfumes and toothpaste. The demand for beauty products was big, as until then perfumery products were mainly imported from abroad. In 1937, two Orto stores were opened in Tallinn, one each on Pärnu Road and Narva Road. In 1939, 140,000 pieces of soap were produced in Orto.
The Second World War brought about major changes and the range of products altered to suit the new era. The main focus shifted from beauty and cosmetics and the entire production volume was decreased by 75%. From perfumery products, only a clay-based soap, Toalettseep, remained in production. In 1944, Orto began producing for the huge Soviet Union market and by then there were 44 articles in production with only soap remaining from the perfumery line.
The 1950s was a complicated period for Orto during which the survival of the company was repeatedly an issue.
The 1960s, however, brought about winds of change and a start of vigorous growth and development. A face cream containing bee queen milk became the brand article among the perfumery products. Orto was the first in the Soviet Union in the 1960s to start using bee queen milk and, at that time, it was considered a miracle active substance, which was low in acidity and rich in protein. That face cream garnered several prizes and awards.
Besides the production of creams and shampoos, Orto also began to produce plastic bottles and aluminium tubes for packaging products. In the 1960s, birch shampoo and pine needle shampoo came into production, as well as a brow colour, tinted shampoos, cucumber lotion, etc.
In the 1970s, the development of perfumery products continued and the product range was constantly supplemented. Also, artists were hired by Orto to work on the design and appearance of the products.
Egg shampoo, hops shampoo, nettle shampoo, burdock shampoo, hair dyes and facemasks, hand cream in tubes and cucumber cream were added to the product range.
In the 1980s, the Orto perfumery department produced 920 tonnes of shampoo and 124 tonnes of creams. At the end of the 1980s, there were 799 employees in Orto and, during this decade, 21 new perfumery products were released, e.g. chamomile cream, apricot cream, hair gel, lotions Astel and Galeega, etc.
The big social changes of the 1990s also affected Orto, as had the previous political changes. Due to the re-independence of the republic, the huge market of the Soviet Union disappeared and production was decreased sharply. The mighty large enterprise became a small company producing for the Estonian market, concentrating more than ever on the development and manufacture of perfumery products. The lines “Pure Nature” and “Solar” were launched.
In the middle of the 2000s, the company concentrated on the creation of new products, and 24 new products were completed in 2004.
Similar to the new GREEN trend encompassing the entire world, Orto is more and more heading towards the use of natural materials. Hair and skin care product development follows the trends of Europe’s leading material producers and the finished products are tested in labs in France and Germany.
It is important to use renewable materials as raw materials. Green substance does not mean just the colour, but extraordinary softness and natural components – everything a consumer expects from contemporary products. The products are made of natural raw materials, some as much as 100%. In cream making, alternatives are sought to the preservatives that have been used to date, and parabens have been abandoned.
Orto cooperates with many major perfumery product suppliers and the majority of raw materials come from Germany, France, UK and Sweden.
In addition to the most modern European technology and best raw materials from the close surroundings and Europe product development is the prerequisite for efficient and high-quality products. All our products are based on the formulas developed in the development centre of Orto. In its activities Orto’s development centre proceeds from the latest scientific accomplishments and the wisdom of folk medicine. This secures that the products of Orto are simultaneously efficient, accurate impact while still being mild. In the field of cosmetics, the same principle governs the choice of herbs as it does the food. The herbs grown around the close neighbourhood are the most beneficial. Therefore herbs originating from the close neighbourhood and their extracts are employed in Orto. During the recent years, the look of Orto’s products has been changed beyond recognition. In 1998 the natural cosmetics line Pure Nature (Puhas Loodus) was delivered to the market in 1999. Today Pure Nature (Puhas Loodus) is one of the most popular cosmetic brands besides French and German world wide known brands in Estonia
Orto operates pursuant to clear principles, which to date have brought indisputable success.
Our products are characterised by:
Clear brand and product structure,
Honest domestic approach,
Simplicity of use,
The investments made during the recent years have significantly improved product quality. A high-tech reactor-homogeniser is used for the production of emulsions, gels and shampoos, permitting for the oxygen-free production of emulsions with the average size of particles less than 10 µm. In 2000, the company purchased an appliance for bottling and sealing plastic and laminate tubes, the first in the Baltic states, which enables bottling of products in tubes in an inert gas environment. Unlike aluminum tubes and boxes, this technology permits to deliver bacteria-free products, securing user safety and a long shelf life for the product. The equipment produced by the same manufacturers is used by the leading international cosmetics companies. In the cosmetics plant of the factory, the water treatment unit was replaced and a special UV-treatment equipment was installed for bactericidal treatment of water. In the household chemicals department, the bottling line for filling 0.5 litre bottles was reconstructed and equipment for packaging products in shrink- wrap film was installed.
ORTO LTD EXPORT
Address: Suur-Sõjamäe 30
zip code 11415
Website : www.orto.ee